Our Mission: To provide timesaving products that inspire YOUR creativity.

All About Shapes Etc.  We are the original die-cut notepad company in the educational marketplace. Since 1984, we have developed time-saving products that inspire creativity for teachers, parents and children.  Teachers can create learning games, bulletin boards, awards and much more. The possibilities are endless!

You know it's the original when you see our red elephant logo.  Shapes Etc. is a woman-owned company.  We are located in the Finger Lakes Region of Upstate New York, and all of our products are made in Dansville, NY. 

Our artwork is designed by Susan DeMuth, and the ideas come from people like YOU.  Shapes is a customer-driven company and our product development is driven by YOUR needs.  Please let us know what you are looking for.

Company History:  Before starting Shapes Etc., Susan DeMuth worked as a sales representative for her father's company, Burdick.  She sold teaching aides to Educational Dealers in the Northeastern States.

The original idea for Shapes came from an elephant-shaped promotional notepad that said, "Don't Forget" and the name of a record company.  Susan gave a notepad to her mother, a first grade teacher to use with her students.  She used them for story-starters and awards.  Toward the end of the year, she only had a few sheets left and was getting desperate for more.  One student in particular, who was an emotionally disturbed child, would be good all week if he could take one sheet of the notepad home each Friday.  To reinforce good behavior, Susan's mother posted the elephant on the bulletin board, so every time the student behaved well he would get a sticker.  Everyone thought she had a great idea!

The first Shapes, Etc. designs were drawn by Susan in pen and ink.  They were cut and pasted to a “real” pasteboard.  Color separations were cut by hand with an x-acto knife.  Now, after learning new technology, Susan designs everything on an Apple computer.